A typically frustrating aspect of designing the perfect website can be the moment you realize (after hours of concentrated work), your site looks different on a mobile device compared to your computer.
It can be such a nuisance to see hours of carefully positioned buttons and tabs become completely displaced in your mobile preview.
However you should never give up on your mobile site! Here’s why:
Though mobile devices are much smaller, 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.
Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone.
This makes our mobile phones a key player in the world of e-commerce.
It’s very important that your website caters to a mobile audience at the same quality it does on a laptop or computer.
Today consumers have 24/7 access to products all over the world at the press of a button! If your website on a mobile is tricky to navigate, visually displeasing or just running too slow, within seconds your customer will have jumped over to a different page (most likely your competitors).
Neglecting your mobile site can negatively impact your brand’s reputation and reflects poorly on the quality of your products.
The good news is that this can be avoided by creating an efficient and well designed mobile site!
A positive user experience on your mobile site can capture and maintain a user’s attention to the point of purchase.
Your site should appear attractive and captivating from every device so that all of your customers receive the best experience you can provide when visiting your site.
This will help to build customer loyalty and retention to both your website and your brand in the long term.