Last updated: 14 July 2026
DIGNETI respects your privacy and is committed to handling personal data lawfully, fairly, and transparently. This Privacy Policy explains how DIGNETI collects, uses, stores, shares, and protects personal data when you visit our website, contact us, submit an enquiry, book a call, purchase services, or otherwise interact with us. It also explains your rights under applicable data protection laws, including the UK GDPR, the EU GDPR where relevant, the Data Protection Act 2018, and rules that may apply to electronic marketing and cookies under PECR.
DIGNETI is the data controller for the personal data described in this Privacy Policy, unless stated otherwise. This means DIGNETI is responsible for deciding how and why your personal data is processed in connection with our website, enquiries, services, and business operations. ICO guidance says a privacy notice should clearly identify the controller and provide appropriate contact details.
DIGNETI
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: info@digneti.com
This Privacy Policy applies when you:
Visit the DIGNETI website.
Submit a contact form, lead form, survey, or questionnaire.
Book a consultation, discovery call, or meeting.
Contact DIGNETI by email, telephone, or other communication channels.
Enquire about or purchase services from DIGNETI.
Interact with our content, analytics tools, tracking technologies, or marketing communications.
Depending on how you interact with DIGNETI, we may collect the following categories of personal data:
Identity data, such as your name.
Contact data, such as your email address, telephone number, postal address, company name, and job title where provided.
Enquiry and correspondence data, such as the content of messages, form submissions, call notes, appointment details, and communication history.
Transaction and billing data, such as records relating to services purchased, invoices, payment status, and related commercial information, although payment card details are generally processed by our payment providers rather than stored directly by DIGNETI.
Marketing and preference data, such as subscription preferences, consent records where relevant, interests, and communication preferences.
Technical and usage data, such as IP address, browser type, device information, pages viewed, timestamps, and referral information.
We may collect personal data directly from you and indirectly through the systems and technologies used to operate our website and business.
This may occur when you:
Complete a form on our website.
Contact us by email or phone.
Book a meeting or request a consultation.
Subscribe to updates or request information about our services.
Purchase or enquire about a service.
Browse the website and interact with cookies, analytics tools, pixels, or embedded technologies.
We may also receive limited data from trusted third-party providers such as CRM systems, scheduling tools, analytics providers, communications platforms, website services, and payment providers where relevant to our operations. ICO guidance expects privacy information to explain how data is obtained and, where relevant, whether it comes from other sources.
We may use personal data to:
Respond to enquiries and provide requested information.
Arrange and manage discovery calls, consultations, and follow-up communications.
Deliver services, manage client relationships, and administer projects.
Process transactions, manage invoicing, and maintain financial and commercial records.
Operate internal systems such as CRM, workflow management, scheduling, onboarding, and service delivery tools.
Improve our website, services, communications, and customer experience.
Send service-related communications, including confirmations, onboarding messages, invoices, updates, and operational notices.
Send marketing communications where permitted by law.
Protect the security, integrity, and lawful operation of our website, systems, services, and business.
We process personal data only where we have a valid lawful basis to do so. Depending on the circumstances, processing may rely on one or more of the following lawful bases:
Contract — where processing is necessary to provide services, manage a commercial relationship, or take steps at your request before entering into an agreement.
Legitimate interests — where processing is necessary for DIGNETI’s legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include responding to business enquiries, managing relationships, improving services, maintaining internal records, and supporting business development in a proportionate way.
Legal obligation — where processing is necessary to comply with legal, tax, accounting, or regulatory obligations.
Consent — where consent is required, including for certain cookies, similar technologies, or specific marketing activities. Where consent is relied upon, it may be withdrawn at any time.
A privacy notice should identify the lawful basis relied on for processing and should be regularly reviewed when data uses change.
DIGNETI may send information about its services, updates, relevant insights, and business communications where permitted by law. In the UK, electronic marketing rules under PECR can apply alongside UK GDPR, including to emails, texts, marketing calls, and cookie-based tracking.
You can opt out of marketing communications at any time by using the unsubscribe mechanism included in the message where available, or by contacting us at info@digneti.com. Where consent is required, you may withdraw it at any time. Even where consent is not required for certain B2B communications, privacy and direct marketing rules still apply.
We use cookies and similar technologies to operate our website, analyse traffic, improve performance, remember preferences, and measure the effectiveness of our content and campaigns. PECR applies to cookies and similar technologies in the UK alongside the broader transparency requirements of UK GDPR.
These technologies may include:
Essential cookies necessary for core site functionality.
Analytics tools used to understand traffic and behaviour on the website.
Advertising and measurement tools, including technologies such as Meta Pixel, used to analyse interactions and campaign performance.
Where required by law, non-essential cookies and similar technologies are used only with your consent. You can manage cookie preferences through the consent banner or relevant browser settings, although disabling certain tools may affect how parts of the website function.
We may share personal data with trusted third parties where reasonably necessary for business operations, service delivery, compliance, security, or protection of rights and interests. A privacy notice should tell individuals who personal data may be shared with.
These recipients may include:
Website hosting and technical service providers.
CRM, workflow, and client management platforms.
Email, scheduling, and communications providers.
Payment processors, invoicing platforms, and financial service providers.
Analytics, advertising, and measurement providers.
Professional advisers, regulators, law enforcement agencies, courts, or other authorities where disclosure is required or appropriate.
We require service providers and processors to handle personal data appropriately and in accordance with relevant legal and contractual obligations.
Some of the service providers used by DIGNETI may process personal data outside the United Kingdom or the European Economic Area, including in the United States or other jurisdictions. UK GDPR expects transparency about transfers of personal data to third countries and the safeguards used.
Where international transfers take place, DIGNETI seeks to ensure that appropriate safeguards are in place, such as Standard Contractual Clauses, adequacy arrangements, or other lawful transfer mechanisms recognised under applicable law.
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including service delivery, communication, record-keeping, legal compliance, dispute resolution, and protection of legitimate business interests. ICO guidance says privacy information should explain retention periods or the criteria used to determine them.
Retention periods will vary depending on the type of data, the nature of the relationship, and any legal or regulatory obligations that apply. When personal data is no longer required, it will be securely deleted, anonymised, or otherwise disposed of appropriately.
Subject to applicable law, you may have the right to:
Access personal data held about you.
Request correction of inaccurate or incomplete data.
Request deletion of personal data in certain circumstances.
Request restriction of processing in certain circumstances.
Object to processing based on legitimate interests, including certain direct marketing activity.
Receive personal data in a portable format where the right applies.
Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact info@digneti.com. The right to be informed includes explaining both the rights themselves and how individuals can act on them.
If you have any concerns about how DIGNETI handles personal data, you are encouraged to contact us first so the matter can be reviewed promptly and fairly. ICO guidance notes that it is good practice to provide details of the supervisory authority individuals are most likely to complain to.
If you are in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
DIGNETI uses appropriate technical and organisational measures designed to protect personal data against unauthorised access, misuse, disclosure, alteration, loss, or destruction. Privacy notices typically describe security in general terms rather than listing sensitive implementation details.
However, no website, internet transmission, or storage system can be guaranteed to be completely secure, and absolute security cannot be promised.
Our website may contain links to third-party websites, services, or platforms. DIGNETI is not responsible for the content, privacy practices, or security of those third parties, and you should review their own policies before providing personal data to them.
This Privacy Policy may be updated from time to time to reflect changes in our services, legal obligations, technology, or data handling practices. Any updated version will be published on this page with a revised “Last updated” date. ICO guidance says privacy information should be kept under regular review and updated where necessary.
For privacy-related questions, requests, or concerns, contact:
DIGNETI
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: info@digneti.com
